To acquire in-coming links for your website is vital. Your traffic levels will increase for two very important reasons.

First, the in-coming links will create traffic in themselves. If you have proper website linking from a website that relates well to your site or product or service then people will follow the link and end up on your site. This is important traffic as it is typically targeted traffic. The visitor took action to follow the link to your site. Second, the search engines will see the link and rank your site higher. They view the link as a "vote" from the website owner that provided the link. The search engines believe (and rightly so) that the website owner only gave the link after he or she reviewed your site for relevance and quality. Most people will not just link to anyone.

Therefore, it is clear that it is important to get quality in-coming links and also to get in-coming links from a quality website. In fact the higher the quality of both the link and the website linking to your site the better. Let's examine what is meant by a quality link and quality website. Quality relates to the following characteristics:

• A quality link will come from a website that does not have errors or omissions
• A quality link will come from a site that has some depth
• A quality link will be a text link (no images and no "URL" links ie: www.yourdomain.com)
• A quality link will be high in the website
• A quality link will come from a relevant website with relevant content

Here is a detailed look at each characteristic.

 No Errors or Omissions

The search engines look for and grade sites on items that humans can not readily see but none-the-less search engines value them. These items are page title, page description, keywords and alternate text. These items should be present on a webpage and also be set up properly.

If a website is not set up with alternate text (alt text) it may not be downgraded but it will not get credit for any keyword alt text. Alt text is just one   example   of an item that a a well set up website will   have   in place. Take a look at this site and mouse over any image. What you will see is a keyword phrase come up that is a keyword phrase that makes sense to a human visitor and that allows a search engine to get some sense what the image may be about.

Errors on a website are a big mistake and can result in some stiff penalties from the search engines. If there are broken links on a website then this is a major error and may result in a big drop in the search engine index if detected. A properly set up website will be error free.

No Broken Links or Omissions

 Website Depth

A single page website has no depth. This is sometimes a negative to the search engines. There are single page websites that are essentially long sales letters and these are well thought out but there are also a large number of single page websites that are poorly done that have a minimal amount of content or only duplicate content and then these poor-content pages have plenty of links. These are attempts by website designers to set up multiple pages, often at a single IP address, in an attempt to "SPAM" the search engines.

Get Links from a Website with Some Depth

But with No

Duplicate Content

Link farms are also often single page websites and the page is just filled with out-bound links and no in-coming links. If a search engine detects this then you should be prepared for a drop in the ranking if you have bought into this scam. Search engines look for links from quality websites and this is often associated with a website of some depth. After all it takes more time to create a website with good quality content and to do this on multiple pages.

As mentioned above, another thing that the search engines watch for is what is known as "duplicate content". This is when someone does a respectable job of creating content for a website page and then duplicates this content over and over again to create the impression to the search engines that these pages are of high quality. If a search engine detects duplicate content and your site has in-coming links from these pages then, again, prepare for a drop in page rank.

 Text Linking

Always use a text link. Some website owners think that the most appealing visual for a link is a graphic with their logo. Certainly your logo is an important graphic it just does not make for a good in-coming link. The reason is that a search engine cannot "see" the graphic. It does see the link behind the graphic which is the link to your website but to link using a graphic is not the way to get the most credit from a search engine.

Text Links Are Seen and Understood by Search Engines

A far better approach is to use a text link with a keyword phrase that is relevant to your product or service and that people may use to search, using a search engine, when they look for your product or service. This is of vital importance. Remember that the best visitor is one that arrives on your site in the process of looking for what you have. This means that the visitor is already predisposed to what you have to say and to your offer. Text links work to move your site higher in the ranking and other kinds of links do not.

A URL link is also not of very high value. If the link is www.yourdomain.com the search engines will give you credit for this link but they will not give you credit for a keyword (other than if there is a keyword in your domain name). People typically do not put a domain name into the search engine search field. If they know the domain then they simply type it into their browser address line. You want your website to be known for the keyword phrases that people use to look for your product or service. To use these words as a text link counts a great deal with the search engines.

 Link Level

Get as high up in the site as possible. A link from a home page is significantly more valuable than a link from a page 3 or 4 levels down in the site. Also, some website owners have there links on pages that are hard to find or that are not even on the navigation bar. If you get a link on a hard to find page then not only will your human traffic be less but the search engines may never find the link and therefore give you no credit for it. Remember an inbound link is like a vote for your website. If no one can count the votes then essentially you did not get any.

Links from Pages High in a Site are Better

 Website Relevance

Get a link from relevant websites only. The search engines are always analyzing website. They analyze them for page content and for inboud links and a long list of criteria and then they take these data and place it in an formula that ranks pages relative to each other for specific search terms.

Therefore, it is important for you to get links from website that have page contentthat relates well to yours. A site that sold lawn mower parts with a link from a landscaper website from a page that had content about the care and maintenance of lawn mowers would be very relevant. This would be great and the search engines would reward you with a higher value for this link.

You Will be Rewarded for Links from Relevant Websites

If on the other hand you got an inbonud link from a link farm page that had no relevant content (and this typical with link farms) then the search engines would recognize this and you would get no credit. If the search engine figured out that it was a link from a link farm farm then you may even be penalized. Take no chances. Get inbound links from relevant websites and from pages that have relevant content.

The Circle Sites approach is to ensure that all the above characteristics are fully covered. Any Circle Site website will have:

• No errors or omissions
• Will have website depth of content and no duplicate copy
• Since we control the linking we will make all links text links and with keyword phrases specifically relevant to your business
• We can place links at any level - even on the home page as we control the website
• All Circle Sites within a suite will be relevant to each other and to the Money Site

Circle Sites enable you to control all aspects of linking. We control the quality and the quantity. Which reminds me, when was the last time you got more than one link from a website owner. Sometimes you feel lucky to get even one. You will not even ask for more than one unless you know the owner very well or you collaborate with the company.

In the case of Circle Sites you and the owner are one and the same. Each page of the Circle Site can have multiple links and with keyword phrase that work the best for you and your Money Site. It is also important to note that this could be absued. The key rule to follow is to do what makes sense for any human visitor. We do not write page content and set up links only for the search engines. Everything that we do makes sense from a human visitor perspective.

Circle Sites Are the Next Generation of Internet Marketing

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