Your Money Site will be the center of your Circle Sites suite of sites. Your Circle Sites Suite traffic will for the most part be directed to your money site. We refer to it as the money site as this is the only site that needs to be operating on a full eCommerce platform. It is where the money transactions occur.

As a bit of clarification it is important to note that some real action occurs on the sites that are the niche-focused “Circle Sites”. Activities such as specifically talking to a specific individual or having a form where someone can subscribe to your e-mail course or newsletter are important activities. The money site is at the center and if your business will actually conduct a sale online then this is where it will happen hence the name “Money Site”.

One key aspect of the Circle Site concept is the ability to drive targeted traffic to the main site in the center. The “Circle Sites are designed to link to one another and they also link into the main “Money Site”. The niche-focused sites transfer some of their page rank to the center site thereby boosting its page rank. The methods of doing this are keyword related and also linking related. With Circle Sites a Circle Sites suite owner can accomplish both with a much higher degree of accuracy.

Remember that when people are searching for something that they have an interest in they want to be brought to a site with significant relevant content about that topic or item. Also, if your site is specific and it relates to exactly what you do then it is a perfect combination.

Let’s look at an example.

If you sold hats you would set up a website about hats. However, there are all types of hats. There are hats to protect you from the sun, hats to protect you from the cold, hard hats, high fashion hats and many others. It is clear to see that there are a wide variety of hats. Now suppose that you wanted to promote a special kind of hat that:

• Repels heat
• Is designed to give 100% UV protection
• Is waterproof
• Has a wind strap
• Has vision enhancing strip under the brim
• Has an adjustable headband
• Is designed for high ventilation
• Is washable

You have a hat that you can really talk about, you have a hat that deserves some attention and you have a hat that for certain people (a niche perhaps) is exactly what they are looking for. Your niche hat site can cover all the bases when it comes to describing and showcasing this hat. The money site has a harder time doing this as you would not want to (and in some cases cannot) dedicate pages of content to this special hat.

Furthermore the content on the money site will be lower down in the site then it will be on the niche site. Therefore, the niche site has the ability to attract the individual looking for such a hat in a much more significant way than the money site ever could. However, when it comes time to conduct a transaction the money site is there are waiting and it does exactly what it is intended to do and it does it perfectly.

The client gets exactly what they were looking for – a high content site on exactly the topic they are interested in and when they are ready to move to the next step – in this case a purchase – the money site is ready willing and able to conduct the transaction.

The niche site does the work of attracting and pre-selling and does this much more effectively than the money site as the niche site is content-rich for the search engines and can talk directly and specifically to the visitor. The linking from the niche site will be directly to the product page on the money site making it easy for the visitor. It is a great combination of specific content-rich material with the efficiency of a site in the center designed to efficiently conduct the transaction.

Circle Sites can set you up with a set of Circle Sites and can also set up your money site. However, if you already have a money site then we will take full advantage of this and set up a set of Circle Sites to enhance the experience for you visitors and drive more target traffic that already has a favorable opinion of you business and your product. Let your Circle Sites suite of content-rich targeted sites do the heavy lifting for your money site.